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美國國民：為客戶提供最好的機(jī)器和服務(wù)
專訪美國國民機(jī)器公司CEO Andrew Kalnow
2020-11-17
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美國國民機(jī)器公司CEO Andrew Kalnow
-At present, COVID-19 is spreading around the world, what is the situation of your company's resumption of work and production? Would you like to share about the current situation of the company?
目前新冠疫情在國內(nèi)得以控制，您公司復(fù)工復(fù)產(chǎn)情況如何？是否可以介紹一下公司目前的情況？While the situation is dynamic, and differs at each of our global locations, we did maintain our Customer Support and Service functions throughout the pandemic without interruption. While we do continue to see impact on our sales/production levels, we have seen an increase in activity across all locations within the last few months. We do maintain strict safety protocols to protect our employees at work.
雖然疫情充滿不確定性，并且在全球各地的疫情情況各不相同，但是我們在疫情期間仍然維持客戶支持服務(wù)，并且從未間斷。雖然我們的銷售/生產(chǎn)繼續(xù)受到影響，但在過去幾個月內(nèi)，我們發(fā)現(xiàn)所有地區(qū)的活動都有所增加。工作中，我們一直有嚴(yán)格的安全防護(hù)規(guī)程來保護(hù)我們的員工。
-How has the cold forming equipment market changed since the company was founded to the present?
公司從創(chuàng)立之初到現(xiàn)在，冷成形設(shè)備市場經(jīng)歷著怎樣的變化？
Our company was founded in 1874, so the scope of this question in our case is too much to address here. Within the last decade, we can say that we see our industry starting to embrace automation and standardization much more, as opposed to reliance on manual adjustments based on experience and “feeling”. In this sense, we feel the market is coming towards us, in that the fundamental design concept built into our Formax machines (PumaFX, LeanFX, FXPlus) incorporated standardization and automation from its introduction.
我們公司成立于1874年，因此，在我們的案列中，這個問題的范圍太大，無法能夠回答清楚。在過去的十年里，我們可以說，我們看到我們的行業(yè)開始更多采用自動化和標(biāo)準(zhǔn)化，而不是依賴基于經(jīng)驗和“感覺”的手動調(diào)整。從這個意義上說，我們覺得市場正在向我們走來，因為我們的Formax機(jī)器（PumaFX、LeanFX、FXPlus）的基本設(shè)計理念從推出之初就融入了標(biāo)準(zhǔn)化和自動化。
-As we know, National Machinery LLC has built up a wholly-owned production subsidiary in China. Please share about market layout and planning in China and outside of China, and what are their characteristics?
我們知道，蘇州愛恩機(jī)械有限公司是美國國民公司在中國的全資生產(chǎn)型子公司。請談一下貴司業(yè)務(wù)在國內(nèi)和國外市場的布局，分別有哪些特點？
We opened the facility in 2006 to serve the China market in support of the machines already in that region and to build a specific new efficient machine line that met the unique needs of the market there. To our surprise, we discovered significant demand for that product also outside of China. About half of new machines we produce in China are shipped to various countries around the world.
That said, we remain fully committed to serving the market in China, and we are optimistic about the growth opportunities we see there as more companies look to upgrade their capability and standardize their processes. We have developed nice capabilities in China to cover the full range of support that our customers need – from tooling/applications to service and operator training. We will continue to be there to support Chinese customers in their own language.
我們在2006年開設(shè)了中國工廠，以服務(wù)中國市場，支持該地區(qū)已有的機(jī)器，并建立一條特殊的新型高效機(jī)器生產(chǎn)線，以滿足當(dāng)?shù)厥袌龅莫毺匦枨蟆Ａ钗覀凅@訝的是，我們發(fā)現(xiàn)中國以外地區(qū)對該產(chǎn)品的需求量也很大。我們在中國生產(chǎn)的新機(jī)器大約有一半是運往世界各地的。
盡管如此，我們?nèi)匀煌耆铝τ诜?wù)中國市場，我們對中國市場的增長機(jī)會感到樂觀，因為越來越多的公司希望提升他們的能力并使其流程標(biāo)準(zhǔn)化。我們在中國發(fā)展了良好的能力，為客戶提供全方位的支持——從模具/應(yīng)用到服務(wù)和操作人員培訓(xùn)。我們將繼續(xù)為中國客戶提供母語服務(wù)。
-How fast is your company’s product update? What are the main products promoted by company at present?
目前您公司的產(chǎn)品更新?lián)Q代的速度如何？目前公司主推的產(chǎn)品有哪些？
Design change only for changes sake is not something we embrace, rather our design development is driven by specific customer applications. When our customers share both applications and feedback on what is needed to support more precise and reliable forming, this becomes the driver for our machine design innovation. Recent updates to our FORMAX product line include Punch Clamp Monitoring, and Industry 4.0 packages.
We also consider our Customer Support and Service to be an important part of our product offering. By engaging directly with customers to solve the problems they face, we become smarter as we help them improve as well. This thinking is part of National’s “DNA” and therefore will never go away.
僅僅為了改變而進(jìn)行的設(shè)計變更并不是我們所接受的，相反，我們的設(shè)計開發(fā)是由特定的客戶應(yīng)用程序驅(qū)動的。當(dāng)我們的客戶分享關(guān)于支持更精確和可靠成形所需的應(yīng)用和反饋時，這將成為我們機(jī)器設(shè)計創(chuàng)新的驅(qū)動力。我們的FORMAX產(chǎn)品線最近的更新包括沖模鎖緊監(jiān)控和工業(yè)4.0包。
客戶支持和服務(wù)是我們產(chǎn)品提供的重要組成部分。通過直接與客戶接觸，解決他們面臨的問題，我們在幫助他們提高的同時也變得更聰明。這種想法是國民“DNA”的一部分，因此永遠(yuǎn)不會消失。
-In an increasingly competitive market, what kind of competitive landscapes are facing with peers?
在日益競爭激烈的市場中，同行業(yè)之間面臨著怎樣的一個競爭格局？
Competition is nothing new, so our goal is to always offer the best machine and service to our customers and specifically to offer that service locally, such as our facility in Suzhou, China. We take pride in having the best local support throughout the world and particularly in China.
競爭并不是什么新鮮事，所以我們的目標(biāo)是始終為我們的客戶提供最好的機(jī)器和服務(wù)，特別是本地的服務(wù)，例如我們在中國蘇州的工廠。我們?yōu)閾碛惺澜缟献詈玫漠?dāng)?shù)刂С侄院?，特別是在中國。
-How do you think of the current fastener equipment industry and future development? In your opinion, what are the technological gaps between China and European and American countries?
您怎么看待目前的緊固件設(shè)備行業(yè)以及將來的發(fā)展？您認(rèn)為國內(nèi)技術(shù)方面跟國外還有哪些差距？
The entire world is so closely tied together today with automation trends and various technologies, so in general there is minimal gap between geographic areas. Mainly we see that certain areas push for faster integration of certain technologies, with a good example being the stronger push for electric vehicles in both China and Europe.
隨著自動化趨勢和各種技術(shù)的發(fā)展，整個世界都緊密地聯(lián)系在一起，所以一般來說，地理區(qū)域之間的差距很小。我們主要看到某些領(lǐng)域在推動某些技術(shù)的更快融合，一個很好的例子就是中國和歐洲對電動汽車的大力推動。
